Newfronts
Latest about Newfronts

By Jon Lafayette Published
Co-viewing boost ad engagement

By Jon Lafayette Last updated
Social platform also has deals with Fox Sports, WNBA

By Jon Lafayette Published
Lifestyle shows coming, and more data on how ads perform

By Daniel Frankel Last updated
One billion smart TVs will be sold in the next four years, according to Evan Shapiro, and not one of them will need an HDMI stick or hockey puck to connect to the internet

By Jon Lafayette Last updated
Launches FAST channels, provides sponsors with ‘Campaign Insights’

By Jon Lafayette Last updated
Virtual product placement technology unveiled

By Jon Lafayette Published
Some upfront business will bolster streaming service’s programmatic sales

By Kristina Shepard Published
Traditional TV buying leaves the consumer experience in pieces — limited personalization, frequent waste, lost relevance
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