NewFronts
Latest NewFronts

Future Today Study Highlights Family Co-Viewing on CTV
By Jon Lafayette published
Co-viewing boost ad engagement

NewFronts: E! News Launching Live-Streamed Show on Twitter
By Jon Lafayette last updated
Social platform also has deals with Fox Sports, WNBA

NewFronts: Roku Makes A Splash With Martha, Microsoft
By Jon Lafayette published
Lifestyle shows coming, and more data on how ads perform

Pundits Declare OTT Dongles 'Dead' Following Samsung NewFront Presentation
By Daniel Frankel last updated
One billion smart TVs will be sold in the next four years, according to Evan Shapiro, and not one of them will need an HDMI stick or hockey puck to connect to the internet

NewFronts: Tubi Plans to Double Volume of Original Programming
By Jon Lafayette last updated
Launches FAST channels, provides sponsors with ‘Campaign Insights’

NewFronts: Amazon Using Data To Guide Campaigns In-Flight
By Jon Lafayette last updated
Virtual product placement technology unveiled

Plex Seeks More Visibility During NewFronts With Outdoor Campaign
By Jon Lafayette published
Some upfront business will bolster streaming service’s programmatic sales

The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience
By Kristina Shepard published
Traditional TV buying leaves the consumer experience in pieces — limited personalization, frequent waste, lost relevance
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