Estrella MediaCo Launches FAST Channels With Curiosity (NewFronts)

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Adds programming from Hallmark, Hemisphere

Estrella MediaCo
(Image credit: Estrella MediaCo)

Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus.

The three free ad-supported streaming television (FAST) channels, Curiosity Español. Curiosity Animales and Curiosity Motores, were announced at Estrella’s NewFront presentation Wednesday. 

Estrella also said it would be putting Hallmark Channel content in Spanish on its app and linear channels, and adding 300 hours of content from Hemisphere on its app.

Last year Estrella said unique users of its CTV programming grew 28% last year.

“We are a content company first, with strong distribution platforms making the content available anywhere at any time for our fans,” Steve Mandala, chief revenue and local media officer for Estrella, said. “Our content strategy of focusing on the brand of ‘topical entertainment’ focuses us on how we entertain and inform — from our reality and competition shows, personality and pop culture series, and our award-winning news that has tremendous impact during this election year.”

MediaCo recently acquired the assets of Estrella TV.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.