New Scripps Networks Defy TV, TrueReal Launch in 92% of U.S.

Scripps Defy TV TrueReal

E.W. Scripps Co. said it launched its two new national television networks, Defy TV and TrueReal on Thursday with coverage in 92% of the United States, including all major markets.

The free over-the-air networks feature off-network unscripted programming, with Defy aimed at men 25-54 and TrueReal targeting women 25-54.

Scripps said most of the new networks’ carriage is on its Ion stations. Scripps acquired Ion earlier this year, becoming one of the largest owners of broadcast spectrum.

In some markets, Defy and TrueReal are airing on the secondary channels on Scripps local TV stations and in others they have carriage deals with stations owned by other broadcast groups.

Also Read: Scripps Launches OTT News Network Covering Florida

Defy TV programming includes library episodes of Swamp People, Counting Cars, American Pickers, Forged in Fire, Ax Men, Alone, Dog the Bounty Hunter and Pawn Stars.

TrueReal will air shows including Storage Wars, Hoarders, Little Women, Intervention, Married at First Sight, Little Women Atlanta and Wahlburgers.

Also Read: E.W. Scripps Plans to Take Over the Air Nets Over the Top

The new networks joins Scripps’ recently created national network group, which also includes the Katz Networks--Bounce, Laff, Grit Court TV, Court TV, Mystery--and Newsy.

Newsy will launch as a free over-the-air network on Oct. 1, the company said.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.