New NBCU Telemundo PSA Marks Women’s History Month

By Jon Lafayette
( Broadcasting & Cable )
published

‘Unstoppable Women’ featured

Telemundo PSA Unstoppable Women
A scene from Telemundo's new Women's History Month public service announcement

NBCUniversal Telemundo Enterprises is releasing a new public service announcement for Women’s History Month.

The PSA is part of the company’s Unstoppable Women campaign, which launched in 2019.

The new PSA had its debut on Telemundo’s new morning Show Hoy Día. It highlights women with inspiring stories.

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Featured in the new spot are Julissa Arce, author of My Underground American Dream; Nora Sandigo, legal guardian of 1,200 immigrant children; Maria Jose Palacio, CEO of Progeny Coffee; Monica Trasandes, LGBTQ advocate and media liason for GLAAD; and Juanita Palacio-Sims, founder of the International Society of Black Latinos.

In addition to the PSA, the company plans talent integrations across social media , amplification of Telemundo’s strong female characters in front and behind the camera, and special segments during news and sports telecasts.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.