NBCLX, NBCUniversal’s TV and streaming network aimed at millennials and Gen Z, is adding eSports shows from ESR’s 24-hour eSports channel to its programming lineup, starting Monday.
“We are thrilled for NBCLX to present eSports competitive entertainment to our audiences for the very first time. Esports is a global phenomenon. We cannot wait to welcome the eSports community and fans to our network,” said Matt Goldberg, VP of content strategy, NBCLX.
The shows, some of which have holiday themes, look to capture the grouping ranks of gamers with mini-challenges, competitions and interviews with eSports figures.
“NBCLX is smart to engage the exploding eSports audience. Our high-quality but down-to-earth, home-brew entertainment will connect with ordinary gamers and non-gamers, as opposed to flashy shows focused only on elite players," said Wendy Wang, CEO of ESR.
The first ESR show on NBCLX is called Thanksgaming eSports Times, and pits siblings, cousins and former best friends against one another to win the title of "Grandma’s Favorite."
Holiday Smash will air Dec. 11, with competitors playing video games to be named Santa’s Helper and on Dec. 28 Toast with the Most! will appear, featuring the best performers from previous eSport Times holiday shows.
NBCLX can be watched at LX.com or via Roku. Apple TV, YouTube TV and Fubo TV, through NBC owned station apps and on linear TV in 43 U.S. markets.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.