Jason Brown Named Chief Revenue Officer at Charter’s Spectrum Reach

By Jon Lafayette
( Broadcasting & Cable )
published

Exec had been senior VP at DirecTV Advertising

Jason Brown Spectrum Reach
Jason Brown (Image credit: Spectrum Reach)

Spectrum Reach, the ad sales arm of Charter Communications, said it hired Jason Brown as senior VP, chief revenue officer, effective January 30.

Brown had been senior VP, advertising sales at DirecTV. He succeeds Beth Plummer, who announced plans to retire last year. She will remain at the company to help with the transition through the end of March. 

“Jason is an experienced sales executive with a proven track record of strategy and innovation, leading growth and transformation within the industry,” said David Kline, executive VP, Charter Communications and president of Spectrum Reach. “He is committed to shaping the future of converged, addressable and data-enabled TV, and will be instrumental as we continue to create new growth opportunities for our advertising and sales capabilities, and lead Spectrum Reach to its next horizon.” 

Also: Spectrum Reach Campaign for Auto Dealer Wins Advanced Advertising Innovation Award for Best Use of Multiple Platforms

Brown will report to Kline.

Before DirecTV, Brown was senior VP for addressable advertising at WarnerMedia. Before that he was CRO for Xandr, AT&T’s advanced advertising unit. 

Also: Spectrum Reach Brings Streaming to Self-Service Advertising Portal

“Seeing firsthand how this world-class sales organization values and manages client and partner relationships, I was immediately drawn to this opportunity,” said Brown. “I’ve partnered with Charter for the better part of the last decade, and couldn’t be more excited to join the team and mission to evolve the industry to impression-based solutions.“ ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.