Hulu said that subscribers to its Hulu Plus Live TV service will be getting unlimited DVR storage starting April 13.
Hulu Plus Live TV’s 4.3 million subscribers will be able to record all of the programming that they get from their lineup of more than 80 live channels.
The move follows the announcement that Hulu will no longer be able to offer some NBCUniversal shows on demand the day after they air, starting this fall because NBCU terminated a programming agreement with Hulu.
With the extra space, Hulu customers will be able to record shows on NBC’s networks, as well as others. And instead of having to wait till the next day to catch up on shows, subscribers who record shows will be able to watch them immediately after they begin airing.
“Hulu + Live TV is becoming even more valuable and attractive to consumers,” said Hulu president Joe Earley. “Through one single subscription, users get access to more than 80 live channels – including all the major broadcast networks – as well as Hulu, Disney Plus, ESPN Plus, and soon Unlimited DVR. Guided by our relentless focus on delivering the consumer a high-quality user experience, we will be one of the only pay TV providers – traditional or streaming – to offer this feature as part of the base plan at no additional cost.”
Currently, Hulu Plus Live TV subscribers get 50 hours of DVR storage. For an additional charge, higher tiers of service were available offering addition DVR storage. Subscribers to those higher tiers will see a reduction in their monthly bills when the unlimited DVR service kicks in. ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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