Gray Television, SportsGrid To Syndicate Sports Betting Specials

By Jon Lafayette
( Broadcasting & Cable )
published

SuperBook at Westgate Las Vegas to sponsor specials

Reporter Mariah Janos on 'Beat The Odds'
Reporter Mariah Janos on ‘Beat The Odds.’ (Image credit: Gray Television)

Gray Television said its Tupelo Media Group and KVVU Las Vegas are working with SportsGrid to produce five specials that will be part of Tupelo’s Beat The Odds national syndicated sports betting series. 

The first special deals with college basketball and will air on dozens of Gray TV stations.

The SuperBook at the Westgate Las Vegas Resort and Casino will be the title sponsor for the Beat The Odds specials.

“With SportsGrid, we will partner with the best-in-class original programming, information, data, insight, and analysis including their strong roster of experts and contributors in the sports betting space,” Michael Korr, co-creator of Beat The Odds and general manager of WVVU, said.

SportsGrid has a free ad-supported streaming television network that focuses on real time covering of pregame and in-game odds, data and gaming. The special will include SportsGrid analytics, opinions and analytics.

“Working with Tupelo Honey and Gray producing this type of premium content focused on major sports events furthers our relentless effort to serve the sports betting audience and fuels the continued growth of the SportsGrid brand with the right partners,” SportsGrid president and founder Louis Maione said. 

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.