Nielsen’s Gracenote unit said it is launching a new tool that predicts how content will perform with audiences.
Audience Predict can be used by content owners to determine the most effective distribution strategies, and by networks and streaming services looking to make decisions about programming investments.
The product incorporates Nielsen audience measurement data, Gracenote content metadata and advanced machine learning technology to forecast audience size, composition reach and viewing minutes on different broadcast and streaming platforms, and employing various lead-ins, release patterns, air dates or time slots.
“The media ecosystem primarily associates Gracenote with advanced search and content discovery enabling TV providers to connect viewers to programming, but our industry-leading entertainment metadata and IDs have equally strong applications powering new analytics which inform smarter business decisions,” said Simon Adams, chief product officer at Gracenote. “By helping the content community see into the future around program performance today, we’re helping them solve one of the most vexing issues they face - distribution complexity. This expands our larger Content Analytics offerings which help the entire media industry make more informed decisions.”
Gracenote plans to show off Audience Predict and its capabilities at the upcoming CES conference in Las Vegas.■
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.