Ellis Communications Renews Comscore Local Ratings Deal
Agreement covers KDOC-TV, Los Angeles
Comscore and Ellis Communication said they renewed their agreement under which Ellis’ KDOC-TV, Los Angeles, received local TV measurement and advanced audience data from Comscore.
Also Read: Comscore Gets Fresh Start With Charter, Qurate, Cerberus Funds
"Having stable and reliable measurement is crucial for KDOC-TV. Comscore's measurement of the Los Angeles market via millions of households provides KDOC-TV with the precise, representative and dependable measurement that we need to understand our viewers and to work with our agency and advertiser partners," said Jack Peck, president and GM at KDOC.
Also Read: Comscore Expands Relationship With Gray Television Stations
Financial terms were not disclosed.
"KDOC-TV's sustained commitment to Comscore's local market measurement in Los Angeles is a testament to the value of our information for driving programming and sales decisions," said Steve Walsh, executive VP at Comscore. "We are excited to continue our partnership with Ellis Communications and KDOC-TV."
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.