Comscore Expands Relationship With Gray Television Stations

By Jon Lafayette
( Broadcasting & Cable )
published

Provides measurement exclusively in 87 of 94 markets

Comscore's logo
(Image credit: Comscore)

Comscore said it signed a renewal agreement with Gray Television that includes additional stations in the station owner's portfolio of TV stations.

Under the new agreement, Comscore will be providing TV currency measurement for stations in 87 of Gray’s 94 markets, covering 19% of U.S. TV households. It is adding stations in West Palm Beach, Florida; Memphis, Tennessee; and Juneau, Alaska.

Financial terms were not disclosed.

Comscore said the new deal comes as it roster of clients stations recently topped the 1,000 mark.

"Comscore is delighted to renew and expand our long and successful partnership with Gray Television," said Steve Walsh, executive VP at Comscore. "We look forward to continuing to help drive their stations' revenue and profit."

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.