Cynthia DeLuca has been named president and general manager of WGAL, the Hearst TV station representing Lancaster-Harrisburg-Lebanon-York, PA. DeLuca has been general sales manager at the station since October 2017 and has spent 28 years within the Hearst station group.
“Cindy brought passion, creativity and community focus to her roles at three different Hearst Television stations, two of which are in Pennsylvania,” said Hearst Television president Jordan Wertlieb. “She has been an instrumental part of the WGAL senior management team the past four years, and she and her colleagues are in excellent position to build upon WGAL’s history of unmatched leadership in Central Pennsylvania.”
Lancaster-Harrisburg-Lebanon-York is DMA No. 42.
Prior to her time at WGAL, DeLuca was general sales manager at Hearst TV’s WPTZ Burlington. She joined Hearst in 1993, first working at Pittsburgh radio stations and then shifting to WTAE Pittsburgh. ■
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.