Comcast’s FreeWheel Names Mark McKee General Manager

Mark McKee FreeWheel
Mark McKee (Image credit: FreeWheel)

Comcast’s ad tech company FreeWheel named Mark McKee as general manager, effective immediately.

McKee, who had been U.S. chief revenue officer at FreeWheel since 2020, succeeds Dave Clark, who had the job since 2017. 

Also: NBCU Using New Capabilities From FreeWheel To Sell Third-Party Inventory

“Mark has shown his leadership within FreeWheel in ways that went above and beyond his role as CRO. His ability to follow strategic vision with solid execution, focus on the right priorities in a complex business environment, and keep clients’ needs first and foremost has allowed him to achieve tremendous success for FreeWheel and for our customers over the past few years,” said Marcien Jenckes, president, Comcast Advertising. “At this pivotal time of opportunity for FreeWheel, as well as for the television advertising industry overall, we are confident Mark brings the experience and perspective necessary to help the company continue to succeed and thrive.”

Before joining FreeWheel in 2018, McKee was senior VP of Videology. He also held posts at Joost and Massive Inc.

Also: FreeWheel Opens Doors to Strata Data Warehouse

“Since joining FreeWheel, I continue to be impressed each day by the intelligence and passion of our people, the innovation behind our products, and our ability to respond to the needs of the market,” said McKee. “I could not be more excited and honored to expand my responsibilities at a time of such possibility and to help move the company from strength to strength.”

 In a tweet, Clark said leaving FreeWheel was difficult.

“This has been the hardest, but also the most fund & rewarding thing I’ve done in my career. We took 6 separate acquisitions, unified them around a singular vision, and created the most exciting company in advertising/tech,” he said. “The company is now very strong & the value it is planning to bring to the industry in its next phase is mind boggling.”  ■

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.