FreeWheel, Comcast’s ad tech company, said it launched the Strata Data Warehouse, which gives users of the ad management platform insights into cross-media campaigns.
FreeWheel, Comcast’s advertising technology company, said it named Yuling Ma as chief technology officer.
Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack.
Mark McKee has been named chief revenue officer, a new post at FreeWheel, Comcast’s ad tech company.
In a rare shift in the ad tech world, AMC Networks is moving its back-office commercial serving business to Comcast’s FreeWheel, sources said.
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