Latest FreeWheel
Tegna, FreeWheel Extend Ad Automation Agreement
By Jon Lafayette published
Deal includes Tegna’s CTV/OTT Premion platform
FreeWheel Wins Consolidated ViacomCBS Ad Tech Business
By Jon Lafayette last updated
Comcast unit FreeWheel wins pitch over Google
FreeWheel Adds Programmatic Depth By Acquiring Beeswax
By Jon Lafayette published
Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack.
Mark McKee Named Chief Revenue Officer at FreeWheel
By Jon Lafayette published
Mark McKee has been named chief revenue officer, a new post at FreeWheel, Comcast’s ad tech company.
AMC Networks Moves Ad Tech to FreeWheel
By Jon Lafayette published
In a rare shift in the ad tech world, AMC Networks is moving its back-office commercial serving business to Comcast’s FreeWheel, sources said.
FreeWheel Helps Automate NBCU Linear Ad Scheduling
By Jon Lafayette last updated
Tech paves the way for addressable advertising on traditional TV
COVID Made Viewing More Live, Less Mobile: FreeWheel
By Jon Lafayette published
Stuck at home for much of the first half of 2020, Americans watched video on bigger screens and consumed programming live, according to FreeWheel’s U.S. Video Marketplace Report.
ePort Processes Record Local Broadcast Ad Buys
By Jon Lafayette last updated
Comcast’s ad tech company FreeWheel, said agencies spent a record $1.26 billion using the automated ePort platform to buy ads from local stations and rep firms during September.
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