CNN is offering viewers what it calls a “deal of a lifetime” by offering access to the new CNN Plus streaming service to early customers for half price — or $2.99 a month — as long as they stay subscribers.
The regular price for CNN Plus will be $5.99 a month or $59.99 a year, with the $2.99 monthly offer available during the first four weeks of service. Update: the service launched on March 29 and the discount offer is in effect until April 26.
“We’re thrilled to offer CNN Plus’s world-class journalism, premium storytelling and Interview Club platform at this attractive price,” said Andrew Morse, CNN executive VP, chief digital officer and head of CNN Plus, in a release. “Nothing like CNN Plus exists. There is no news and non-fiction streaming subscription offering available today, and only CNN can create and deliver a global news product with this kind of value to consumers.”
CNN said it will offer live content, on-demand shows, and programming that will be interactive with viewers.
CNN will have a single app that will offer access to both CNN Plus for subscribers and TV everywhere for pay TV customers, who will have access to CNN’s linear TV feeds of CNN, CNN International and HLN, as well as a substantial on-demand offering.
Fox Nation, the Fox News-programmed streaming service that launched in 2018, also charges $5.99 per month ($64.99 per year).
“The once in a lifetime 50% off offer allows everyone interested and eager to subscribe to CNN Plus to have access to it at an enticing price — for life,” said Alex MacCallum, CNN Worldwide head of product and general manager for CNN Plus. “For less than a cup of coffee, subscribers will have access to live programming from some of the greatest journalists in the world, premium on-demand content and Interview Club — our interactive offering that is unlike anything else available on any streaming service today.” ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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