Cinedigm said it made a deal with LG to make nine of its most popular free ad-supported streaming channels to the LG Channels platform on the set-maker‘s smart TVs.
The channels can be easily accessed by LG TV users and are integrated directly into the television and its channel guide.
“Smart TVs have transformed the way viewers consume content with connected TVs becoming the dominant viewing medium for hundreds of millions of viewers,” said Jennifer Soltesz, VP, business development and strategy at Cinedigm.
“Introducing these nine streaming channels to fans and genre enthusiasts on LG Smart TVs now expands Cinedigm’s presence across virtually all major television manufacturers in the world. We’re pleased to grow our partnership with LG, just in time for the busy holiday season as consumers are making choices around connected TV purchases,” Soltesz said. ■
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.