Bob Ross Channel Launched By Amazon’s IMDb TV Service

By Jon Lafayette
( Broadcasting & Cable )
published

Channel features 31 season of artist’s ‘Joy of Painting’

Bob Ross Channel
Bob Ross (Image credit: Cinedigm)

The Bob Ross Channel has been launched by Amazon’s IMDb-TV ad supported streaming service.

The channel, launched in 2020, has become a staple on platforms carrying live streaming TV channels. 

Also: Amazon Ponders Another Rebrand of IMDb TV

The channel features episodes of The Joy of Painting, which ran for 31 seasons and showcases the artist Bob Ross explaining in his unique way how to make his soothing landscapes. 

"Many of us have grown up with Bob Ross, and even though we never knew him, he was a part of our life," said Jennifer Soltesz, VP, business development & strategy at Cinedigm, which distributes the channel. "I think now, more than ever, we could all use the happiness and calmness he exudes in our lives. Through launching The Bob Ross Channel on IMDb TV, we are proud to have introduced Bob Ross to a whole new generation of viewers across all major streaming platforms." ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.