Cinedigm Gets Channels on Rockbot Out-of-Home Service

Viewers in bars and gyms can watch Cinedigm's The Bob Ross Channel via Rockbot (Image credit: Bob Ross Channel)

Cinedigm said it made a distribution deal with Rockbot to put four of its channels on Rockbot's out-of-home streaming service, which reaches 20 million monthly viewers in gyms, bars, restaurants, waiting rooms and colleges.

The channels being carried are The Bob Ross Channel, Dove Channel, FashionBox and Whistle TV.

“Cinedigm’s superb content credibility matched with Rockbot’s modern media platform and business expertise create a new media solution that is in high demand by the market,” said Garrett Dodge, CEO of Rockbot, whose investors include Google and Universal Music Group. “Similar to residential cord cutting, the same trend is happening in businesses across the nation. It is a fantastic benefit and value-add for consumers to view Cinedigm programming when outside the home.” 

Also Read: Cinedigm Taps Team Whistle to Sell Ads on OTT Networks

Financial terms were not disclosed. 

“At Cinedigm we remain focused on extending the reach of our AVOD services and ad-supported television networks as widely as possible,” said Tony Huidor, general manager of Cinedigm Networks. “We are excited and eager to partner with innovative and emerging platform partners like Rockbot because we know the future of video streaming extends beyond the living room.”

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.