AMC Networks said it will make some of the commercials on its linear networks addressable when they appear via Comcast, Charter Commication and Cox.
TV measurement and analytics company 605 said it launched a new attribution app that measures the effectiveness of advertising campaigns.
With technology and a pandemic remaking the media landscape, media agency GroupM has issued a new report on brand safety for marketers that focuses, in part, on connected TV.
The television industry's top news stories, analysis and blogs of the day.
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