Nielsen said it is updating the way it measures digital video in order to offer comparable cross-platform metrics as technology and privacy requirements are changing.
Likewise TV, a recommendation app backed by Bill Gates’ private office, has been added to the Android TV, Amazon Fire and Apple TV platforms.
LoopMe, which bills itself as an outcome-based video platform, said it is promising advertisers that use that platform that their messages won’t appear alongside hateful and inflammatory content.
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