Latest measurement
Inscape Using Weighted Panel To Calibrate Viewing Data
By Jon Lafayette last updated
National Representative Panel aims to align ACR data with U.S. Census
Disney Works With VideoAmp To Measure Cross-Screen Campaigns
By Jon Lafayette published
Clean-room integration lets advertisers know they reached key audiences
iSpot Buys TVision Stake in $16 Million CTV Ratings Deal
By Jon Lafayette last updated
iSpot gets exclusive person-level data from TVision panel
Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out
By Phil Schraeder published
Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness
VideoAmp Launches Ad Metrics on a Second-by-Second Basis
By Jon Lafayette last updated
BET tests capability during ‘BET Awards’
We Need New Rules To Measure Media as Viewers Embrace Streaming
By Adonis Hoffman last updated
Media Rating Council Finalizes Outcome Measurement Standards
By Jon Lafayette published
Project included input from 100 advertising and media organizations
Putting Ad Money in Linear or Streaming Networks Isn’t an Either/or Proposition, Says Comcast’s James Rooke
By Mike Farrell last updated
Comcast Advertising chief says collaboration will give advanced ad technology the boost it needs
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