Latest about measurement
Inscape Using Weighted Panel To Calibrate Viewing Data
National Representative Panel aims to align ACR data with U.S. Census
Disney Works With VideoAmp To Measure Cross-Screen Campaigns
Clean-room integration lets advertisers know they reached key audiences
iSpot Buys TVision Stake in $16 Million CTV Ratings Deal
iSpot gets exclusive person-level data from TVision panel
Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out
Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness
VideoAmp Launches Ad Metrics on a Second-by-Second Basis
BET tests capability during ‘BET Awards’
Media Rating Council Finalizes Outcome Measurement Standards
Project included input from 100 advertising and media organizations
Putting Ad Money in Linear or Streaming Networks Isn’t an Either/or Proposition, Says Comcast’s James Rooke
Comcast Advertising chief says collaboration will give advanced ad technology the boost it needs
