Latest about measurement
Samba TV Launches ICPM To Guarantee Incremental Reach
Advertisers using new currency can monitor campaigns across TV, CTV, digital video
Discovery, OMG in Currency Tests with Comscore, VideoAmp
Network, buyer eye alternative to Nielsen for upfront
Analysis: Super Bowl Could Kick Off Media Measurement Multiverse Mess
How many watched the game? TV industry has a choice
NBCU Puts iSpot in Lead as It Evaluates Measurement Companies
Nielsen ranked lower in ability to deliver, completeness of solution and cross-platform currency readiness
Media Rating Council Says Comscore Local and National TV Services Being Audited
Current status is ‘not accredited, in process’
Nielsen Out-of-Home Error Was a Big Deal: VAB
30 billion impressions were uncounted leaving $350 million in unsold ads
NBCU Taps iSpot as First Cross-Platform TV Measurement Alternative to Nielsen
Publicis Media set for currency Q1 currency test including Super Bowl, Olympics
