Latest about measurement
Nielsen Brings Audience, Outcome Measurement to Nielsen One Alpha
Cross-platform system aims to help advertisers optimize spending
In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future
Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies
Nielsen and Netflix Bump Heads Again on Programming Metrics
Nielsen ranks 'Anatomy of a Scandal' No. 4 for the Week of April 18-24 after Netflix declared it 'No. 1 in the U.S.'
It’s Time To Tear Down the Walls:
The Future of Addressable Advertising
Is Interoperability
Nielsen Adds More Streaming Devices To Deduplicated Digital Ad Ratings
CTV reporting includes Roku, Hulu, Samsung, Vizio
Five Years Later, Kristin Dolan’s 605 Is in a New Measurement World
The phone is ringing with potential clients — and buyers
iSpot Acquires Out-Of-Home TV Measurement By Buying Tunity
Tunity app listens to muted sets in crowded spaces
David Kenny Says Some Parts of Nielsen One Are Being Accelerated
CEO cites ‘noise’ in the market and says advertisers demand a single currency
