Latest about measurement
Comscore Signs New TV Measurement Deal with Fuse Media
Comscore said it signed an agreement to provide Fuse Media with national TV audience measurement for the linear Fuse channel.
Nielsen National TV Ratings Service Accreditation Suspended By MRC
Nielsen’s National Ratings Service, under fire for undercounting TV viewing during the pandemic, had had its accreditation suspended by the Media Rating Council.
More Firms Ask To Join NBCU’s Measurement Business Review
NBCUniversal said more companies have asked to be included in its search for a better systems for measuring its various businesses, including television viewership.
Why Identity Is the Biggest Challenge Facing the TV Ad Market's Ability to Deliver True Cross-Platform Targeting and Measurement
Nielsen Among Firms Participating in NBCU's New Measurement Process
80% of 54 companies that got RFPs are participating
NBCU Seeks Solutions to ‘Outdated’ Measurement as Nielsen Accreditation Decision Looms
Media company seeks innovative proposals from Nielsen and other and measurement providers
Kantar’s Stephen DiMarco Joins Tubular as Chief Strategy Officer
Exec expects to broaden measurement company beyond social media
Can Anyone Top Nielsen in the Measurement Business?
Data and analytic rivals see opportunity as media business changes
