Latest about measurement
VAB and 4As Join Advertisers’ Cross-Media Measurement Push
Trade groups unite as Nielsen faces challenges
iSpot Grows Footprint With LG Data From 20 Million Smart TVs
Long-term deals give measurement company access to viewing on 39 million sets
Dolan Measurement Company 605 Jumps Into Currency Competition
Demand for alternatives driven by Nielsen loss of accreditation
In Today's Media Industry, Every Second Really Counts
When it comes to making TV ads effective, briefer is better
Advocado Buys Kantar Ad Verification Unit, Creating Data, Attribution Platform
'Nielsen is squarely in our sights,' says CEO Brian Handrigan
Univision Using Comscore Exclusively at Stations in D.C., Orlando, Tampa
Companies agree to work together to refine measurement of Hispanic audience
IAS Accredited by MRC for Facebook Measurement
Independent metrics give advertisers more transparency
ANA Sets Test of Cross-Media Measurement with VideoAmp
Pilot to be in-market by second quarter of 2022
