measurement

Ratings leader said it is 'powering a better media future for all people'

Ford, Pfizer, Target GroupM, OMD, Magna sign up

In big data world, panels still matter, companies say

Deal bolsters DTC, direct response and addressable advertising capabilities

Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture

Media company eyes multi-currency measurement future

Data helps advertisers plan, buy and evaluate multi screen campaigns

Drops panel data from Nielsen personal people meters

Clients gripe about high costs, accuracy, according to Advertiser Perceptions

CEO said Nielsen is still ‘the best company to replace Nielsen’