measurement
Latest measurement

Nielsen Responds to Challenges With New 'Audience Is Everything' Branding
By Jon Lafayette last updated
Ratings leader said it is 'powering a better media future for all people'

Agencies, Clients Join NBCU Measurement Innovation Forum
By Jon Lafayette published
Ford, Pfizer, Target GroupM, OMD, Magna sign up

VideoAmp Incorporates HyphaMetrics Panel Data Into Audience Measurement
By Jon Lafayette published
In big data world, panels still matter, companies say

Cover Ups? Acquisition of DRMetrix Means iSpot.tv Measures Them Too
By Jon Lafayette last updated
Deal bolsters DTC, direct response and addressable advertising capabilities

TVB Forward: Panels, Impressions and Pay Per Performance Are Top Priorities for Ad Execs
By Mike Farrell published
Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture

ViacomCBS Turns to VideoAmp as Ad Currency Alternative to Nielsen
By Jon Lafayette last updated
Media company eyes multi-currency measurement future

Ampersand Offers Buyers a Total TV Measurement Solution
By Jon Lafayette last updated
Data helps advertisers plan, buy and evaluate multi screen campaigns

Comscore Adopts New Methodology for Person-Level Measurement
By Jon Lafayette last updated
Drops panel data from Nielsen personal people meters
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