Latest about measurement
Ad Sales Research Head Andrea Zapata is Leaving Warner Bros. Discovery
Exec moving to T-Mobile
Nielsen Rival iSpot Acquires 605 To Expand Measurement Capabilities
Deal brings more big data access and attribution knowhow
Nexstar, Citing Undercounts, Will Send Requests for Proposals Seeking Better Audience Measurement
Contracts with Nielsen, Comscore are expiring
NBCU Trying To Quantify Quality Amid Debate on Measurement
Marketcast is calculating a Content Quality Index
Networks Invite Media Agencies To Join Measurement Joint Industry Committee
Buyers want seat at the table as potential standards are set
Nielsen's Rivals React To Joint Industry Committee Plan
Most appear to welcome more input from programmers
Programmers Band Together in Joint Industry Committee To Battle Nielsen Dominance
JIC’s goal is to create multiple currencies for premium video, using first-party viewing data
Warner Bros. Discovery To Use VideoAmp for Cross-Screen Ad Buys
Media company will adopt multiple currencies by the 2023 upfront
