YouTube Sets Brandcast Event for Upfront Week Through 2026

YouTube Brandcast
YouTube's Brandcast (Image credit: YouTube)

YouTube said it will again hold its Brandcast event for advertisers during what was once known as the broadcast industry’s upfront week for the next few years.

The return engagement at Geffen Hall at Lincoln Center in New York will be held May 15, 2024 at 6 p.m. Under a multiyear deal, YouTube said it will be using the venue through 2026.

“YouTube remains the best opportunity for brands to stay relevant and connect with viewers and creators alike, driving engagement in the place where the world comes to watch,” the streaming platform said.

The announcement comes after a year in which Paramount Global, owner of CBS, opted not to hold a big presentation for advertisers during upfront week, opting instead for a series of smaller meetings.

Also Read: YouTube Has Its First ‘NFL Sunday Ticket’ Tech Fumble, Subscribers Go Bonkers

The Google/Alphabet unit also noted that Nielsen has named YouTube the most-watched streaming service on TV screens for eight consecutive months.

“In a world where people can watch anything, the world watches YouTube,” the company said. “From the biggest sports like NFL Sunday Ticket to cultural commentary and conversation, to worlds of creator-driven content, viewers can find everything they love on YouTube. Recent top categories of most-watched videos streamed on YouTube via connected TVs spanned music, content from creators and even short-form video.“

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.