YouTube Has Its First ‘NFL Sunday Ticket’ Tech Fumble, Subscribers Go Bonkers

NFL Sunday Ticket
(Image credit: Alphabet)

“NFL Sunday Ticket” customers who get the pricey out-of-market games package via YouTube TV took to social media Sunday to voice their frustration after buffering and pixelization issues on the virtual pay TV platform impacted the first round of games.

The issues persisted into the second half of games that started at 1 p.m. EST. Google responded by diverting users to the NFL app, which would let them authenticate via their YouTube TV subscription. 

It's unclear as to how many of the estimated 1.5 million NFL Sunday Ticket subscribers were impacted. But it was enough to fully populate a few Reddit threads

YouTube parent Google/Alphabet assumed control of NFL Sunday Ticket late last year, after DirecTV — which had sold the package exclusively since its launch in 1995 — passed on an opportunity to pay $2 billion a season for licensing rights.

Also read: YouTube Has Around 1.5 Million ‘NFL Sunday Ticket’ Subscribers, Will Lose Over $1.2 Billion This Season: Morgan Stanley

Media watchers had suspected that YouTube and YouTube TV would immediately have some kind of tech meltdown with the now live-streamed package, but that never transpired through the first seven weeks of the NFL regular season. 

Google hasn't said anything about a refund. But YouTube TV subscribers who have to pay $73 a month for their vMVPD plan in addition to $300 a year for Sunday Ticket were, by our back-of-the-napkin math, out about $33 Sunday. 

Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!

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