Vizio Says CTV Campaigns Can Target Local Audiences

By Jon Lafayette
( Broadcasting & Cable )
published

Awareness and recall rose in utility’s service area

AMC Networks Vizio
(Image credit: Vizio)

Vizio Ads said its connected-TV campaigns can help local advertisers connect with viewers in their service areas.

In a case study, Vizio showed how a utility company was able to build awareness among a very specific audience within its service footprint.

The campaign used CTV video and Vizio’s digital Household Connect. Vizio Found that the campaign drove awareness among homeowners and residents, with aided awareness up 6.8 percentage points and ad recall up 6.9 percentage points. 

When residents saw the campaign at least five times, consideration to use the utility companies rose 11 points.

Vizio Local Campaign

(Image credit: Vizio)
Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.