Viamedia said it promoted Jim Loughran to senior VP of convergent video partnerships and head of its QTT business, which enables Viamedia’s cable operator clients to sell linear and digital advertising together.
Loughran succeeds John Piccone, who left the company and is now regional president-America for Adform. He reports to Viamedia CEO David Solumon.
Also: Loughran will be a speaker at the Advanced Advertising Summit on June 7 in Los Angeles.
“Since joining Viamedia, Jim has been a trusted leader and has proved to execute and drive digital sales. No one is better suited to continue leading Viamedia’s cross-media advertising solutions as senior VP of convergent video partnerships, than Jim,” said Solomon. “There is no doubt he will create even more value and bring more innovation to our advertising business customers.”
Loughran joined Viamedia in 2020 as senior VP of digital. Before that he was senior VP, national addressable, OTT and digital sales for Ampersand.■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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