Valari Dobson Staab has been promoted to chairman, NBCUniversal Local, becoming the first chairman for the division, which includes NBC and Telemundo TV stations. She had been the president.
“Valari is an outstanding, innovative leader with a proven track record of success,” said Mark Lazarus, chairman, NBCUniversal Television and Streaming. “She has transformed our local business and is a valuable part of the NBCU management team.”
Staab joined NBCUniversal in 2011 as president of the NBC Owned Television Stations group. Two years later, she acquired oversight of the Telemundo-owned stations.
Last year, NBC’s regional sports networks were integrated with the owned stations. [NBCUniversal Local had said the RSNs plan to debut their own direct-to-consumer products later this year, and later said the statement was misleading. "Our DTC strategy is evolving as we assess options in each of the unique sports markets we serve. At this time, we don’t have any further details about launch plans including timing or markets," said NBCUniversal Local in a statement.]
The station group includes WNBC New York, WNJU New York, KNBC Los Angeles and WMAQ Chicago.
With Staab in the group president role, NBCLX, a streaming network for the next-generation news consumer, launched. The NBCUniversal Local division introduced advanced video advertising business NBC Spot On in early 2020.
Prior to joining NBCUniversal, Staab was president/general manager of KGO San Francisco, which is part of ABC.
She serves on the boards of the NBCUniversal Foundation, Television Bureau of Advertising (TVB) and the Broadcasters Foundation of America.
Staab was B+C’s Broadcaster of the Year in 2016. ■
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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