CBS Television Stations is introducing nightly 10 p.m. news at owned CW affiliates in Detroit, Atlanta and Tampa. None of the stations currently feature newscasts. Each of the three stations is hiring multimedia journalists to create news content. The newscasts will be produced at another CBS-owned station, which will add national news, sports and weather, then sent back to the station where it will air.
WKBD Detroit will debut 10 p.m. news Jan. 22. WUPA Atlanta and WTOG Tampa are expected to start 10 p.m. news in February. Unlike in Atlanta and Tampa, CBS has local weather talent in Detroit.
The Detroit newscasts will be produced by the CBS duopoly in Dallas. The Atlanta newscasts will be produced by the CBS duopoly in New York, and the Tampa program will be produced by the CBS duopoly in Miami.
“Our stations love news,” said Peter Dunn, CBS Television Stations president. “It does so much for a station’s identity in the community it serves, and it is appealing for advertisers. Given advances in technology and the high demand for political advertising this year, this is a perfect time for us to launch newscasts on our CW stations.”
Lessons learned from CBSN Local prompted the CBS group to consider adding news in these markets. CBSN New York debuted in December 2018. CBSN Los Angeles, CBSN Boston, CBSN San Francisco and CBSN Minnesota followed. The rest of the group will debut local direct-to-consumer platforms this year.
“With the technology we have, we realized we can definitely do the newscasts without a lot of problems,” said Dunn.
Each of the three markets is adding two or three multimedia journalists, said Dunn. The newscasts will feature a single anchor.
“Our stations in Atlanta, Detroit and Tampa have long wanted to have news,” added Dunn. “We are excited to have come up with a creative way to help them by utilizing the great people and resources at our New York, Dallas-Fort Worth and Miami duopolies.”
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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