The CW Names Brad Schwartz President for Entertainment

Brad Schwartz
While at Pop TV, Brad Schwartz brought ‘Schitt’s Creek’ to the U.S. (Image credit: Pop TV)

The CW Network, now controlled by Nexstar Media Group, has named Brad Schwartz as president of CW Entertainment.

Schwartz, most recently president of Pop TV, which gave the U.S. the hit Schitt’s Creek, will report to The CW president Dennis Miller and will be responsible for programming strategy, creative and brand development, as well as day-to-day operations.

Nexstar is looking to change The CW’s programming strategy to fit in more with the older viewers who watch the late newscasts on the company’s stations. The network reportedly has not ordered additional episodes of any of the new series launched this season by the previous administration led by Mark Pedowitz.

“I have had the pleasure of working closely with Brad and I have seen his entrepreneurial approach to reinvigorating brands,” Miller said. “He knows how to develop and acquire hits with limited resources, nurture talent, and broaden the appeal of diverse media assets.”

Before Pop, Schwartz was with Fuse and MTV Canada.

“I have respected and admired The CW for a long, long time and, quite frankly, I have always dreamed of working there,” Schwartz said. “I am thrilled to get back together with Dennis and build upon its great foundation. It is an exciting challenge, backed by a fantastic team at Nexstar, and we’re going to have a ton of fun.” ▪️

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.