The CW Joins Simulcast of MTV’s VMAs

By Michael Malone
( Broadcasting & Cable )
published

Broadcast net joins MTV and cable siblings in airing the live event

VMAs MTV

The CW will air the VMAs Sept. 12. The Video Music Awards air on MTV, a ViacomCBS sibling of The CW. The event happens at the Barclays Center in New York. 

The CW aired the 2020 VMAs as well, as did an array of ViacomCBS cable networks, including VH1. Keke Palmer hosted the 2020 event, which had been slated for the Barclays Center in Brooklyn but shifted due to the pandemic. 

With the 2021 event occurring a day after the 20th anniversary of Sept. 11, MTV is collaborating with 9/11 Day for a series of service-oriented activities during the week leading up to the VMAs, promoting awareness and positive action in observance of the 20th anniversary of the tragedy. 

The 2021 VMAs will air across MTV’s global lineup of linear and digital platforms in more than 175 countries and territories.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.