Evoca said it was adding Evrgrn Channel to its next generation TV service, which uses the new ATSC 3.0 broadcast standard to broadcast programming to subscribers.
Evrgrn is a lifestyle channel focused on the creative and independent spirit of the Northwest. It will launch as a video-on-demand channel and transition to a linear service. It was launched in August by Triple Squirrels, a digital media company founded by actor Tom Skerritt.
“We built Evoca for the more than 50 million U.S. households in mid-sized markets where TV choices are limited and expensive,” said Evoca CEO Todd Achilles. “Our service is an industry-first that combines over-the-air and Internet sources using ATSC 3.0 to always provide the most reliable service and best picture so subscribers can experience as many video games, movies, or video conferences as they want. We’re excited to offer Evrgrn Channel, and help share the world-class creative energy that thrives in the Pacific Northwest.”
Programming on Evrgrn Channel features musicians such as Jimi Hendrix, Macklemore, Kurt Cobain and Pearl Jam, award-winning films and some of Skerritt’s own films, including Soda Springs, Redwood Highway and The Rocky Mountain Fly Highway.
The channel’s theme song is Eddie Vedder’s Tuolumne from the Into the Wild soundtrack album.
Evrgrn’s ethos is to lift people up and not pull them down,” said Evrgrn chief creative officer Tom Skerritt. “We are happy to partner with Evoca to offer our lineup of entertaining, inspiring and thought-provoking stories from Pacific Northwest creators. And, we’re proud to share the artists, musicians, craftspeople and storytellers that make this part of the world so special.”
Edge Network’s Evoca uses the ATSC 3.0 channel to deliver about 45 high quality video and audio channels to subscribers for $50 a month. It launched in Boise in September and plans to roll out to additional markets in 2021.
Evoca reported signing up more than 1,000 early-access subscribers in September.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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