Scripps Commercials for Tablo Feature Jesse Palmer, Emmitt Smith

By Jon Lafayette
( Broadcasting & Cable )
published

Slogan for over-the-air and streaming recorder is, ‘It’s not fantasy, it’s reality’

Jesse Palmer in Commercial for Tablo
Jesse Palmer in commercial for Tablo (Image credit: iSpot.tv)

E.W. Scripps said it has launched a national ad campaign for Tablo, its device that enables whole-home recording and viewing of over-the-air broadcasts and free ad-supported streaming channels.

Commercials feature Jesse Palmer, former NFL quarterback and host of The Bachelor, and Emmitt Smith, record-setting running back for the Dallas Cowboys.

The spots explain to budget-conscious viewers that they can watch more TV for free, using the slogan, “It’s not a fantasy, it’s reality.”

Scripps acquired Tablo maker Nuvyyo for $14 million in 2022 and relaunched the product earlier this year.

The fourth-generation $99.95 Tablo device is available at TabloTV.com and BestBuy.com, in Best Buy stores across the U.S. and online at Amazon.com and HSN.com. The Tablo Total System, which includes a 35-mile indoor TV antenna, is on sale at TabloTV.com.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.