Spotify and Roku said they are bringing video ads to the Spotify app on the Roku platform.
The Spotify app has been available on Roku devices for more than a decade.
Roku will be offering Spotify video inventory as part of the Roku Audience Network and it will be available as part of Spotify’s Video Everywhere ad offering.
Spotify's Video Takeover ad experience, which reaches users streaming music across mobile, tablet, and desktop devices, will soon include CTV devices, beginning with the Roku platform. In the future, more video ad products, such as video podcast ads, will be added to this offering.
For Spotify, the arrangement increases the ability for brands to reach Spotify users with more impactful messages.
“As a longtime leader in the streaming space, we’ve had a front-row seat to audiences choosing streaming to enjoy content and advertisers following suit to reach them,“ Spotify global head of advertising & business platform Lee Brown said. “It’s long been our goal to make Spotify available to anyone on any device and this partnership with Roku answers the call from advertisers who want even more ways to reach our users. Both our brands have been at the forefront of the streaming revolution and together we’re continuing to invest in more opportunities for advertisers to connect with our immersed users.”
Spotify is also in the process of launching a Spotify CTV Partner Network.
“As longtime partners, we’re excited to launch Spotify’s TV streaming video ads that will reach both of our streamers on platform and drive measurable campaign impact for brands,” said Alison Levin, VP, ad revenue and marketing solutions at Roku. “Roku and Spotify are uniquely positioned to make the largest screen in the home work harder for brands. We are thrilled to partner with Spotify on this at launch.”
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.