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Peacock Grabs Another Hulu Exec With Annie Luo Heading Partnerships

Annie Luo
Annie Luo (Image credit: Peacock)

NBCUniversal said it hired senior Hulu executive Annie Luo as executive VP, global partnerships and strategic development for its Peacock streaming service.

Luo follows Kelly Campbell, who was head of Hulu and is now president of Peacock.  

Hulu is controlled by the Walt Disney Co., but NBCU’s parent company Comcast owns a minority stake in Hulu. Comcast is expected to sell its stake to Disney, but the two sides are haggling about how much Hulu is worth.

Also: Disney Shakes Up Streaming Team With Rebecca Campbell, Michael Paull, Joe Earley in New Roles

Luo, who was senior VP, business development and operations at Hulu, will be based in Los Angeles and report to Campbell.

“Annie is an exceptional, respected industry leader with a deep understanding of the global streaming landscape,” said Matt Strauss, chairman, direct-to-consumer and international, Peacock, NBCUniversal. “We are thrilled to bring Annie’s expertise to the stellar leadership team of streaming executives at Peacock and build upon the incredible momentum and success to date.” 

Before joining Hulu, Luo was with McKinsey & Co.

Peacock has been a bit of a laggard in the streaming race, but NBCU is counting on the upcoming Olympics and Super Bowl to give it a boost. ■ 

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.