NBCU Will Stream All Winter Olympic Coverage on Peacock

Olympics on Peacock
(Image credit: NBCU)

NBCUniversal announced that Peacock will be home base for its coverage of the Beijing Winter Olympics next month.

Every event at the games will be live streamed and available to Peacock Premium subscribers, including the opening and closing ceremonies, and all events airing on broadcast and cable television.

NBCU, part of Comcast, is looking to the Olympics’ one of TV’s biggest events, to give a boost to Peacock, which has been a laggard in the streaming race.

“As the streaming destination of the 2022 Winter Olympics, Peacock will offer the ultimate fan experience all in one place,” said Kelly Campbell, president, Peacock. “From every live event and gold medal moment to exclusive daily shows, channels and original documentaries, viewers will be able to easily catch-up and keep up on all the action throughout the Games with our comprehensive Olympics hub on Peacock.”

The move follows the shutdown of NBCSN, NBCU's sports network, at year end.

“We are excited to offer NBC Olympics’ storytelling and complete streaming coverage of the 2022 Olympic Winter Games on Peacock,” said Molly Solomon, executive producer, NBC Olympics & Paralympics. “This approach provides the American audience with a dynamic, easy-to-use Olympic viewing hub where not a single moment, live or on-demand, will be missed.”

During the third quarter, Comcast reported that Peacock lost $520 million. The company did not update its number of subscribers or signup, but NBCU CEO Jeff Shell said Peacock was “headed in the right direction.”

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.