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Peacock Adding Sports Channel to Lineup

By ( Broadcasting & Cable ) published

Talk show ‘Brother From Another’ to start in September

(Image credit: Peacock)

Comcast’s Peacock streaming service said it will be adding a new sports channel that will have its debut on Aug. 24.

The new channel will feature talk show such as PFT Live with Mike Florio, The Rich Eisen Show and a new original program, Brother From Another, which is expected to launch in September.

Michael Holley

Michael Holley (Image credit: Peacock)

Brother From Another will feature journalists Michael Holley and Michael Smith, described as long-time friends by Peacock.

Holley and Smith will co-executive produce and co-host on weekday afternoons from 3 p.m. to 6 p.m. ET.

Holley and Smith met when they worked at the Boston Globe. Holley is currently a host and columnist for NBC Sports Boston. Smith moved to ESPN in 2004 and spent 15 years at the sports network.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.