Comcast’s Peacock streaming service said it will be adding a new sports channel that will have its debut on Aug. 24.
The new channel will feature talk show such as PFT Live with Mike Florio, The Rich Eisen Show and a new original program, Brother From Another, which is expected to launch in September.
Brother From Another will feature journalists Michael Holley and Michael Smith, described as long-time friends by Peacock.
Holley and Smith will co-executive produce and co-host on weekday afternoons from 3 p.m. to 6 p.m. ET.
Holley and Smith met when they worked at the Boston Globe. Holley is currently a host and columnist for NBC Sports Boston. Smith moved to ESPN in 2004 and spent 15 years at the sports network.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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