Five television stations in Little Rock, Arkansas, on Thursday began broadcasting using the new ATSC 3.0 format.
ATSC 3.0 offers NextGen TV with better picture and sound quality, access to internet content and the ability for stations to offer new digital services.
The stations participating in the switch over are Sinclair Broadcast Group’s KATV, Tegna’s KTHV-TV, Nexstar’s KARK-TV and KARZ-TV, and Mission Broadcasting’s KLRT-TV.
With the Little Rock launch, ATSC 3.0 signal are available in at least 25 markets.
NextGen TV is designed to be upgradable so a viewer’s television advances with the latest technology.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.