Lovinger, who had been executive VP, sales and partnerships, NBC Sports Group, will be responsible for stewarding and monetizing all of NBCU’s Olympics and Paralympics business, including advertising sales for all games through 2032, according to a memo to staff from Linda Yaccarino, chairman, global advertising sales and partnerships at NBCU. Lovinger will also manage NBCU’s partnership with the United States Olympic and Paralympic Properties group.
In addition to the Olympics, Lovinger had been in charge of selling all of NBC’s sports portfolio, which this year includes the Super Bowl.
“To capitalize on this enormous opportunity and priority for our company, we’ve decided to create a dedicated leadership role focused on merging our sponsorship and media opportunities to create a truly One Platform experience for our Olympic and Paralympic partners,” Yaccarino said. “In other words, this newly created role is essential for our future — and Dan is the perfect person for the job.”
Lovinger will report to Yaccarino, along with Mark Marshall and Laura Molen, who also have the title president, advertising sales and partnerships.
The rest of NBCU’s sports sales will report to Marshall. ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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