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Toyota sponsor of Tokyo Paralympic Games
Toyota Returns as Presenting Sponsor of NBCU’s Paralympic Games

By Jon Lafayette Published

Coverage from Paris begins Aug. 28

Currency
Google Maps Olympics
How NBCU Smartly Leveraged Social Media to Drive Olympics Viewership

By Jack Reid Published

Social video now surpasses subscription video-on-demand in terms of consumer watch time, researchers say

Business
Tom Cruise leaves the Paris Summer Olympics closing ceremony with the Olympic flag
NBCU Says Olympics Delivered 36.6 Million Viewers in Primetime

By Jon Lafayette Published

Peacock streams 23.5 billion minutes, up 40%

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Steph Curry Olympics Gold Medal Game
Dream Team’s Win Brings Ratings Gold for NBC, Peacock

By Jon Lafayette Published

Audience for men’s basketball Olympic gold medal game peaked at 22.7 million viewers

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Jeanne Mau
NBCU Names Jeanne Mau Exec VP, TV Programming Diversity, Equity & Inclusion

By Jon Lafayette Published

Exec reports to Pearlena Igbokwe and Frances Berwick

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U.S. Olympic soccer team after scoring a goal against Australia
NBCU Gets Pleasant Surprise With Daytime Olympic Viewing

By Jon Lafayette Published

Office productivity declines while Games are on

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The gold medal-winning U.S. gymnastics team
NBCU Claims Ad Revenue Gold Medal for Paris Olympics

By Jon Lafayette Published

$500 million generated from first-time sponsors

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Paris Olympic Opening Ceermony
NBCU’s Olympic Opening Ceremony Audience Jumps 60% To 28.6 Million

By Jon Lafayette Published

Peacock gets 2.5 million viewers

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WNBA
WNBA Set to Also Return to NBCU as Part of Surging League's New 11-Year, $2.2 Billion National TV Deal, Made Official Wednesday

By Daniel Frankel Published

NBC's last WNBA broadcast came back in 2002 ... and yes, that stupid 'Roundball Rock' music is coming back, too

Business
Matt Iseman at Paris Summer Olympics "What to Watch" event in New York.
Matt Iseman Brings ‘Gold’ to Paris Olympic Games

By Michael Malone Published

‘American Ninja Warrior’ host is on ‘Gold Zone’, which brings viewers most compelling Olympic stuff

Programming
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