Latest NBCUniversal
NBCU Sees Early Strength In Paris 2024 Olympic Advertising Sales
By Jon Lafayette published
Touts research showing benefits for sponsors
NBCUniversal Promotes Executives in Ad Sales, Distribution
By Jon Lafayette published
Tammy Filler, Jamie Cutburth named executive VPs
Comcast to Start Charging Xfinity Subscribers for Peacock
By Jon Lafayette published
13 million subscribers affected
Peacock Preens Amid Emerging Comcast Cross-Platform Strategy (Bloom)
By David Bloom published
Peacock has been largely dismissed amid the Streaming Wars, but Comcast seems to have the beginnings of a plan here
NBCU Trying To Quantify Quality Amid Debate on Measurement
By Jon Lafayette published
Marketcast is calculating a Content Quality Index
Peacock Plucks Its Free Tier From New Users
By Daniel Frankel published
Move away from the FAST lane comes as the needle begins to move for paid tiers
NBCUniversal Reorganizes Ad Sales Unit, Launches Small Business Group
By Jon Lafayette published
Mark Marshall to lead converged sales teams in the U.S.
Ad Market Has ‘Bottomed Out,’ NBCU CEO Jeff Shell Says
By Jon Lafayette published
Weakness seen to continue in first half, then a recovery, maybe
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.