Latest about Olympics
Paris Olympics Account for 43% of Ad-Spending Growth in July
Guideline says national TV spending was up 10% from a year ago, including the Summer Games
Peacock Added 2.8 Million Signups During the Olympics, Research Company Says
The uptake compares to 3 million signups the NBCU subscription streaming service received for its AFC Wild Card exclusive back in January, according to Antenna
Paris Olympics Boost TV Viewing In July, Nielsen Says
Led by Peacock, streaming’s share grows to 41.4%
NBCU Says Olympics Delivered 36.6 Million Viewers in Primetime
Peacock streams 23.5 billion minutes, up 40%
Dream Team’s Win Brings Ratings Gold for NBC, Peacock
Audience for men’s basketball Olympic gold medal game peaked at 22.7 million viewers
NBCU Gets Pleasant Surprise With Daytime Olympic Viewing
Office productivity declines while Games are on
NBCU Claims Ad Revenue Gold Medal for Paris Olympics
$500 million generated from first-time sponsors
NBCU’s Olympic Opening Ceremony Audience Jumps 60% To 28.6 Million
Peacock gets 2.5 million viewers
