Latest Olympics
NBCUniversal Says Paris Olympics Ad Sales Are Pacing Ahead of Tokyo 2021
By Jon Lafayette published
Halftime sponsorships, Prime Pods sold out
NBCUniversal Finishes Upfront With Big Events Making Up for Weak Market
By Jon Lafayette published
Paris Olympics generate $100 million in sales from new advertisers
Delta’s NBCU Olympic Sponsorship Takes Off With ‘Top Chef’ Paris Integration
By Jon Lafayette published
Viewers get to see chefs cooking with Olympic, Paralympic athletes under the Eiffel Tower
NBC, Peacock Set Coverage Plans for Paris 2024 Olympics
By Jon Lafayette published
NBC will be live during daytime, Peacock will stream all events live
NBCUniversal Teams Up With Twitter to Promote 2024 Paris Olympics
By Jon Lafayette published
Added reach and scale for advertisers
NBCU Sees Early Strength In Paris 2024 Olympic Advertising Sales
By Jon Lafayette published
Touts research showing benefits for sponsors
Advanced Advertising: iSpot.tv Says Advertisers Underspend on Streaming
By Kent Gibbons last updated
Sean Muller, CEO of measurement firm, says research found the typical 10% of spending should be 30%-40%
NBCU Earnings Higher Despite $456 Million Loss on Peacock
By Jon Lafayette last updated
Super Bowl and Olympics drive revenue gains
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