Olympics NBCUniversal Is Going for Gold With $1.2 Billion in Olympic Ad Sales More than half of primetime coverage will feature women athletes NBCU To Promote Olympic Trials as ‘Making Team USA Presented by Xfinity’ More than 200 hours of live programming planned across NBC, Peacock, USA Network Peacock Unveils New Features for Its 2024 Summer Olympics Bonanza Coming off NBC's widely criticized coverage of the Tokyo Games in 2021, Peacock looks to bounce back Latest Olympics NBC Sports Digital Goes Long-Form By Mike Reynolds published 15 October 14 Multichannel News Discovery Secures European Olympics TV Rights By R. Thomas Umstead published 29 June 15 Multichannel News TV Spending Rose 9.7% in Q1: Kantar By Mike Reynolds published 23 June 14 Multichannel News Universal Sports On Track With IAAF Renewal By Mike Reynolds published 22 July 14 Multichannel News NBCU Buys Universal Sports Rights By Mike Farrell published 16 November 15 Multichannel News Comcast Broadens Olympics Commitment By Jeff Baumgartner published 7 December 16 Multichannel News Video Losses Improve at Comcast By Mike Farrell published 27 July 16 Multichannel News Discovery Teams With Snap on Olympics Coverage in Europe By Jon Lafayette published 18 October 17 Multichannel News TV Ad Spending Drops 27% in August: SMI By Jon Lafayette published 21 September 17 Multichannel News DirecTV to Offer Back-to-Back Live Sports Events in 4K By R. Thomas Umstead published 26 April 17 Multichannel News 123456789Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Freeze Frame: Cable Hall of Fame 2024 (Photo Gallery)2NBA Playoffs Will Offer Viewers Something Familiar, Something New3Charlotte Deleste, WISC Madison Anchor, Gives Notice 4Is Netflix's Subscriber Growth Binge Almost Over?5Nexstar Dropping Scripps-Owned The CW Affiliates in 7 Markets