Olympics

Latest about Olympics

Paris Olympics
NBCU Sees Early Strength In Paris 2024 Olympic Advertising Sales

By Jon Lafayette Published

Touts research showing benefits for sponsors

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Sean Muller and Jon Lafayette at Advanced Advertising LA
Advanced Advertising: iSpot.tv Says Advertisers Underspend on Streaming

By Kent Gibbons Last updated

Sean Muller, CEO of measurement firm, says research found the typical 10% of spending should be 30%-40%

Viewpoint
Beijing Winter Olympics 2022
NBCU Earnings Higher Despite $456 Million Loss on Peacock

By Jon Lafayette Last updated

Super Bowl and Olympics drive revenue gains

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Carrie Stimmel NBCU Olympics & Paralympics
NBCUniversal Names Carrie Stimmel Chief Growth Officer for Olympics & Paralympics

By Jon Lafayette Last updated

Josh Noval promoted to senior VP, Olympics and Paralympics

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money
Linear TV Ad Sales Growth Slows in February, SMI Says

By Jon Lafayette Last updated

Olympics, Super Bowl give Comcast NBCU biggest share of ad spending

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Morena Baccarin as Elena Federova and Mark Espinoza as Rogelio Real in NBC's 'The Endgame'.
NBC Gives ‘The Endgame’ TV’s Biggest Promo Push

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

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iSpot.tv Olympics
163 Million People Watched Olympics: iSpot.TV

By Jon Lafayette Published

Games reached 27.4 million via streaming

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Italy's Joel Retornaz curls the stone during the men's round robin session 7 game of the Beijing 2022 Winter Olympic Games curling competition against Switzerland at the National Aquatics Centre in Beijing on February 13, 2022
NBC Gives the Winter Olympics TV’s Biggest Promo Push Five Weeks in a Row

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

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Maame Biney of Team United States skates during the Women's 500m Heats on day one of the Beijing 2022 Winter Olympic Games at Capital Indoor Stadium on February 5, 2022 in Beijing, China.
NBC Gives the Winter Olympics TV’s Biggest Promo Push Four Weeks in a Row

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

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Beijing Winter Olympics 2022
NBCU Touts New Metrics for Ads During Olympic Games

By Jon Lafayette Last updated

Low commercial load yields big response

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