Clear the Shelters, NBCUniversal Local’s pet adoption and donation campaign, begins August 1 and runs throughout the month. The initiative has helped more than 700,000 pets find homes since it began in 2015.
NBC and Telemundo owned and affiliated stations across the U.S. and Puerto Rico are partnering with animal shelters and rescue services in their communities to promote pet adoption and raise funds.
Hill’s Pet Nutrition returns as national sponsor for the fifth consecutive year. Hill’s will provide adoption kits to help new pet parents and their animals get off to a good start.
“We are proud of our longstanding partnership with Hill’s Pet Nutrition and grateful for the meaningful support they provide Clear The Shelters and our shelter and rescue partners to help pets find new homes,” said Bruce Kallner, senior VP of business development, NBCUniversal Local. “We look forward to working with our partners this August on another successful campaign and making a positive impact on animal welfare in communities across the nation.”
The NBCU stations include WNBC New York, KNBC Los Angeles and WMAQ Chicago. ■
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.